The Slow Marketing Movement: A Social Media Presentation

Last week, Kat Meyer and I had the privilege and opportunity to lead a workshop at O’Reilly Media’s Tools of Change Conference in Times Square. Kat titled it wonderfully: The Slow Marketing Movement: A Social Media Workshop for the Bookish.

The benefits for book publishers and other companies that participate in the world of social media are well known at this point: community, word-of-mouth promotion, instant market research, etc. So we didn’t want to simply rehash the tired “Pie in the Sky” hullabaloo about social media. The folks attending our workshop were already sold on “why.” We wanted to present them with “how.” Therefore, our goal for this workshop was to detail the anatomy of a successful (long-term) social media strategy for content-producers and then describe the tools and tracking services necessary for them to get started.

Social media presents real opportunities for book publishers and other businesses to meet, build, and cultivate an audience. It is a long process punctuated with exciting bursts of growth. I’ve posted the slides from the presentation below, but they are unaccompanied by any audio or video recording. Unfortunately, the conference was unable to tape our workshop.

Nevertheless, please enjoy and share!

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