Posts Tagged "youtube"
Jesse, Video, and a Funky Chicken (VIDEO)
I made this video a little over a year ago with help from two friends of mine—one luckier than the other. At the time I thought that the Catalyst Webworks web site was just a few weeks away…*cough*…and that this video would be a great element for the front page. Well, here it is, finally—after a brief stint on the now-defunct jsmcdougall.com—a world debut of the first Catalyst Webworks commercial. Please watch, laugh, enjoy, and pass it on. Thanks to Ed Dooley of Mad River Media (lucky friend behind the camera), and Morgan Pielli of MorganWritesABook.com (the dancing chicken). Enjoy! (…and Hi...
Read MoreThe Billboard Analogy & The Importance of Proving that Social Media Sells
Coca-Cola isn’t alerted by Rickie’s Convenience Mart every time you buy an ice cold bottle after walking past their signs at the local little league field. Nike can’t run the numbers (groan) on how many times people have purchased new kicks after seeing skinnier people in their ads on the subway. And McDonald’s can’t track the number of times their mouth-watering billboard on the highway has prompted you to throw your new shoes in the backseat and detour your commute home through the local drive-through. None of these well-worn advertising strategies can show absolute proof of effectiveness. For example, at no point can Coca-Cola print out a...
Read MoreHow Can Book Publishers Use Social Media to Sell Books?
The world of social media presents great new opportunities for book publishers. Participating in the discussions raging on Facebook, Twitter, YouTube, and across the blogosphere will introduce a publisher’s books and authors to new audiences, new opportunities for market research, new authors, and new communities of loyal readers with powerful word-of-mouth clout. Heather Fletcher, from Book Business magazine, was nice enough to call me up and ask me my thoughts on the best ways that book publishers could use social media platforms to sell books. Here is an excerpt. And if you enjoy the interview below, be sure to watch my presentation at Book Business...
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