I made this video a little over a year ago with help from two friends of mine—one luckier than the other. At the time I thought that the Catalyst Webworks web site was just a few weeks away…*cough*…and that this video would be a great element for the front page. Well, here it is, finally—after a brief stint on the now-defunct jsmcdougall.com—a world debut of the first Catalyst Webworks commercial. Please watch, laugh, enjoy, and pass it on. Thanks to Ed Dooley of Mad River Media (lucky friend behind the camera), and Morgan Pielli of MorganWritesABook.com (the dancing chicken). Enjoy! (…and Hi...
Read MoreToday Book Business Magazine’s Digital Content Day @ Your Desk virtual conference kicked off and ran without a hitch thanks to the hard work of the folks running it. I was delighted to be a presenter during the Social Media Strategies that Sell Books session with Erik Qualman, author of Socialnomics. In my presentation I spoke about the nuts and bolts of executing an effective social media strategy. I tried to provide attendees with some concrete steps they could take immediately after the session. I outline the social media strategies that have worked for me in the past, and I touch upon some embarrassing setbacks as well. The presentations are available on-demand...
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