Posts Tagged "press"
The Five Steps to Beginning a Social Media Strategy
In January I’ll be serving as a panelist at Digital Book World’s conference in NYC. The conference itself has mounted a substantial social media campaign to drum up interest and get attendees excited. As part of that campaign—and as a preview of the panel I’ll be on, they asked me to write up a list of concrete steps to beginning a social media strategy. I was honored to have been asked, and happy to do it, of course. Today they’ve posted that article on the conference blog. Below is an excerpt—but I’ll only give you one of the five steps here. For the rest, please read the article—and learn more about the conference—on the Digital...
Read MoreHow Can Book Publishers Use Social Media to Sell Books?
The world of social media presents great new opportunities for book publishers. Participating in the discussions raging on Facebook, Twitter, YouTube, and across the blogosphere will introduce a publisher’s books and authors to new audiences, new opportunities for market research, new authors, and new communities of loyal readers with powerful word-of-mouth clout. Heather Fletcher, from Book Business magazine, was nice enough to call me up and ask me my thoughts on the best ways that book publishers could use social media platforms to sell books. Here is an excerpt. And if you enjoy the interview below, be sure to watch my presentation at Book Business...
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