Charlotte Abbott released part two of our interview today—freeing it from the torment of pre-stage jitters. I have excerpted a few of the questions (and my responses) below. Please read the complete conclusion to this gripping yarn at Follow the Reader. What are the top two or three technologies have you found most valuable in engaging audiences online? Twitter for daily conversation. A blog as a conduit for book, author, and community content. Blip.tv for serving up high-resolution video with no size or time restrictions. For tracking your success and progress, ChartBeat, HootSuite, and Google Analytics are essential. [...] Do you see any downside to giving away...
Read MoreA tall, well-armed Scotsman once told me that people with Scottish blood in their veins only feel two emotions, “Weepin’ and Anger.” I see evidence of this all throughout my family. I am part of a hot-blooded and emotional tribe, and therefore I am prone to hyperbole—both dishing it out (OMG! These pizza Hot Pockets are the best thing ever!) and being taken in by it (Plaid pajamas are the cruelest injustice of our time! AAARGH!). My reaction to such statements is usually to grab my broadsword, paint my face, and charge off to slay all the plaid pajamas in the land…until, of course, it’s time for Hot Pockets. I tell you this to illustrate...
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