Posts Tagged "Book Publishing"
Ten Tweetable Twitter Tips for Book Publishers
Book Business Magazine recently asked me if I would provide them with a few Twitter tips for book publishers. I was flattered, of course, and happily obliged. I put together the first five tips in the following list for them—which they’ve published here along with other great tips from other Twitter mavens. But I realized after sending off the list, that I had a few more I wish I had included. So I’ve put together this new list of Twitter tips for book publishers, made each tip tweetable, and posted here for all the (publishing) world to enjoy and discuss. Please let me know if you have other Twitter tips for bookish types. (Some of the tips have been...
Read MoreThree Reasons Book Publishers are Perfect for Social Media
Yes. I admit that I may be biased. My life-long interest in book publishing, my background in the industry, and my general love for books, may make me an unsuitable person to declare a particular industry most-suited to participate in the world of social media. I’ll make my quick points and leave it up to you to determine whether or not I’m out of my gourd. And so I humbly present the following list: Jesse (WHIZZ BANG) McDougall’s Three ¡Wicked! Reasons Why ***Book Publishers*** are the Most-Perfectly-Suited Businesses to Participate in the Exciting World of Social Media POW! (Yes, the POW! is part of the list’s title…as is this.) Reason...
Read MoreSome Lessons from the Trenches: Book Business Magazine's Virtual Conference (Slideshow)
Today Book Business Magazine’s Digital Content Day @ Your Desk virtual conference kicked off and ran without a hitch thanks to the hard work of the folks running it. I was delighted to be a presenter during the Social Media Strategies that Sell Books session with Erik Qualman, author of Socialnomics. In my presentation I spoke about the nuts and bolts of executing an effective social media strategy. I tried to provide attendees with some concrete steps they could take immediately after the session. I outline the social media strategies that have worked for me in the past, and I touch upon some embarrassing setbacks as well. The presentations are available on-demand...
Read MoreThe Five Steps to Beginning a Social Media Strategy
In January I’ll be serving as a panelist at Digital Book World’s conference in NYC. The conference itself has mounted a substantial social media campaign to drum up interest and get attendees excited. As part of that campaign—and as a preview of the panel I’ll be on, they asked me to write up a list of concrete steps to beginning a social media strategy. I was honored to have been asked, and happy to do it, of course. Today they’ve posted that article on the conference blog. Below is an excerpt—but I’ll only give you one of the five steps here. For the rest, please read the article—and learn more about the conference—on the Digital...
Read MoreThe Billboard Analogy & The Importance of Proving that Social Media Sells
Coca-Cola isn’t alerted by Rickie’s Convenience Mart every time you buy an ice cold bottle after walking past their signs at the local little league field. Nike can’t run the numbers (groan) on how many times people have purchased new kicks after seeing skinnier people in their ads on the subway. And McDonald’s can’t track the number of times their mouth-watering billboard on the highway has prompted you to throw your new shoes in the backseat and detour your commute home through the local drive-through. None of these well-worn advertising strategies can show absolute proof of effectiveness. For example, at no point can Coca-Cola print out a...
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