Jeff Rutherford, from the popular Reading And Writing Podcast, has launched a new podcast series dedicated to book marketing. He was kind enough to invite me to speak with him in his second show. We spoke about the current and future role of social media in book marketing, some specific examples of strategies that work, and some places where there’s room for growth. Here’s an excerpt: JR: In what you’re seeing—not only with what you’ve been doing personally—but also with what other publishers have been doing with social media marketing and digital marketing, I’m curious if you think that some of what they’re doing is kind of...
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