Presentations
Our Trip to the MPIBA Trade Show in Denver, Colorado
Cally and I just returned from a (lightning-quick, whirlwindy) trip to Denver, Colorado where I gave several presentations to room-fulls of booksellers and book publishers at the Mountains & Plains Independent Booksellers Association annual trade show. The good folks at MPIBA are currently working on two very exciting web site projects with us, and have worked with us in the past on a consulting basis. We were delighted when they asked us if we’d come out to Denver to present our web marketing strategies at their trade show—not only because we love to spread the word, but because I (semi-randomly) have a lot of family out in the area. And any excuse to see...
Read MoreThe Slow Marketing Movement: A Social Media Presentation
Last week, Kat Meyer and I had the privilege and opportunity to lead a workshop at O’Reilly Media’s Tools of Change Conference in Times Square. Kat titled it wonderfully: The Slow Marketing Movement: A Social Media Workshop for the Bookish. The benefits for book publishers and other companies that participate in the world of social media are well known at this point: community, word-of-mouth promotion, instant market research, etc. So we didn’t want to simply rehash the tired “Pie in the Sky” hullabaloo about social media. The folks attending our workshop were already sold on “why.” We wanted to present them with...
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