Entrepreneurship
Boost Your Site's Productivity with 3 Easy Updates
I realized the other day that I’ve now spent over ten years working with small business web sites. Has the internet even been around 10 years?! Was it really 13 years ago that I was ducking class and hiding in the school’s computer lab so I could “email” the fellow geek sitting at the computer next to me? (Apparently yes, it has been over ten years.) Over the last decade, I’ve built, rebuilt, optimized, launched, tracked, and torn down some pretty great (and pretty bad) sites. And I’ve learned a thing or two about how to squeezed the most out of a site’s visitor traffic. When business owners are looking to boost the effectiveness...
Read MoreHow Can Book Publishers Use Social Media to Sell Books?
The world of social media presents great new opportunities for book publishers. Participating in the discussions raging on Facebook, Twitter, YouTube, and across the blogosphere will introduce a publisher’s books and authors to new audiences, new opportunities for market research, new authors, and new communities of loyal readers with powerful word-of-mouth clout. Heather Fletcher, from Book Business magazine, was nice enough to call me up and ask me my thoughts on the best ways that book publishers could use social media platforms to sell books. Here is an excerpt. And if you enjoy the interview below, be sure to watch my presentation at Book Business...
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