Posts made in November, 2009
Jeff Rutherford's Book Marketing Podcast: The Value in Social Media
Jeff Rutherford, from the popular Reading And Writing Podcast, has launched a new podcast series dedicated to book marketing. He was kind enough to invite me to speak with him in his second show. We spoke about the current and future role of social media in book marketing, some specific examples of strategies that work, and some places where there’s room for growth. Here’s an excerpt: JR: In what you’re seeing—not only with what you’ve been doing personally—but also with what other publishers have been doing with social media marketing and digital marketing, I’m curious if you think that some of what they’re doing is kind of...
Read MoreThree Reasons Book Publishers are Perfect for Social Media
Yes. I admit that I may be biased. My life-long interest in book publishing, my background in the industry, and my general love for books, may make me an unsuitable person to declare a particular industry most-suited to participate in the world of social media. I’ll make my quick points and leave it up to you to determine whether or not I’m out of my gourd. And so I humbly present the following list: Jesse (WHIZZ BANG) McDougall’s Three ¡Wicked! Reasons Why ***Book Publishers*** are the Most-Perfectly-Suited Businesses to Participate in the Exciting World of Social Media POW! (Yes, the POW! is part of the list’s title…as is this.) Reason...
Read MoreYour Web Site: The Essential Hub of Your Social Media Strategy
The world is all a-buzz right now (at least my corner of the world) about social media marketing and how to make Twitter or Facebook or YouTube or LinkedIn or Digg or Bloopt work for your business. I happen to think that these services—except for Bloopt, which I just made up—CAN work for businesses in a variety of valuable ways: community building, market research, word-of-mouth marketing, and so on. Much of the peripheral benefits have been, or will be, covered here elsewhere, so I won’t go into those now. In this article, I’d like to address the most important part of any company’s social media strategy: the company’s own web...
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